—Getmyboat

Boat the world together

2023 Brand Identity Graphic Language Illustration User Interface

As the world’s largest boat rental and water experience marketplace, GetMyBoat brings together a vast community of customers and esteemed boat owners. The platform ensures secure, user-friendly bookings with safe online payments.
Getmyboat joins forces with Paseo with the aim of renewing their positioning and visual language, allowing them to increase their competitive advantage and strengthen their position as leaders in the sector.

Joy, as Getmyboat symbol is called, is a bold flat dolphin that embodies the playfulness and fun of getting out on the water, but also de idea of marine environment protection, one of the philosophy pillars of the company.  The new logo embodies a bright, fun and confident identity that truly reflects Getmyboat’s position as the world’s number one boat rental and charter marketplace.

We found the old logo, in capital letters, was difficult to read, so we decided to keep the three words together but use lowercase letters to enhance the recognition of each character and improve the reading experience. The logotype was further refined by Arilla Type to ensure it was precise in two versions: one for regular sizes and another micro-version, where we exaggerated ink traps to improve readability.

The Getmyboat color palette supports and complements a diverse range of content. The main palette is inspired by the sea, it contrasts a bright blue with a dark purple to get a dynamic effect. These colors were chosen to be a key element of Getmyboat.
A selection of secondary tones adds depth to the brand. It’s inspired by the multitude of tones found across the sea and its different depths.
Illustration is a supportive part of Getmyboat new visual language, and it is used when a touch of humanity and soul need to be add to abstract concepts and messages. With a simple, linear and colorful style, illustration helps to deliver charming and friendly communications. 
Paseo also created a new playful imagery for the company that was captured in ‘stickers’ to make Getmyboat more fun and approachable. 
The stickers system was not only a creative resource but a strategic communication solution to the difficulty of make boating around the world accesible from any point of the planet. This system offer an infinite number of possibilities and help the brand generate a rich language while illustrating multiple concepts. Acting internationally is complex, and now the Getmyboat new homepage is filled with boat listings and inspiring destinations that allow customers to seamlessly find and book any boating experience in their local city or across the globe. 
The stickers system became rapidly the soul of the new brand identity.

The flexible visual system takes advantage of multiple assets to transform Getmyboat into an icon and defining a unique universe. The combination of visual elements generate numerous possibilities of layouts. 

Along with the new identity, we worked on the ‘Made Perfect’ advertising campaign to show Getmyboat customers the perfect experience they can have when they Make it a Boat Day. 
The campaign was live across all digital marketing channels.