—Deren Rice
A bag is a tool when it serves a purpose
Usefulness, genderless and vegan. Deren Rice is a non-leather accessories company focused on designing timeless products, in terms of both the design and the quality of the materials. Not tied to seasons or trends, their beauty comes from functionality.
We partnered them on an early stage to design a strong yet “transparent” logotype that reflects the durability of the product and puts the non-leather material upfront. Pairing it with a typewriter style typography, we created an industrial and contemporary visual language.
Special thanks to Greta Films (Campaign creative direction & Stylist), Irene Baqué (Photo & video direction), Karol Jurga (Direction of photography).
Fonts used in this project are Ginto Nord Bold by Dinamo and IPA Mincho by IPA
