This project was born of the need to express their evolution as a business. After beginning with a focus on retail and the restaurant industry, they reached a stage where they decided to move on to residences. Here, they met the needs of increasingly demanding clients.
We updated their logotype with a more geometric approach, where the R is protagonist. Given how long the name is, we developed a «responsive» version of the logotype for use in smaller formats.
We built the graphic language based on the typographical palette and the color, striking a balance between classic and contemporary, which is a key element in how they tackle their projects.