We began researching based on their slogan «Futuros positivos desde presentes complejos (Positive futures from a complex present),» in a search for a symbol to represent the positive futures they seek. After analyzing their wide variety of projects and different methods, we decided to focus on graphically representing their values, the backbone of their work process, instead of focusing on the result.
This is where the six symbols that represent their six principles come from: Connections, positive impact, listening, future vision, cultural transformation, and lucidity and boldness. We also marked a graphic line so they can create different icons to support their messages over the course of their communication and projects.