Honest Objects

HECHO sells honest objects. You always know what these objects are made of, and how, where, and by whom. Everyday objects, but never ordinary.


HECHO began its journey with tableware, but with its sights set on the entire home. With a selection of both its own products and products from selected artists and craftsmen, they are inaugurating their physical store.
With transparency as the starting point, Paseo designed a firm, yet warm identity, creating a system with geometric shapes to represent HECHO‘s range of products, and a typographical palette to combine human and structural elements.

Special thanks to Asier Rua (Interior Photography), Lucía Peralta (Brand Photography), Angel García (Photography Assistant 1), Eduardo San Valentín (Photography Assistant 2).

Font in this project is Suisse BP Int’l by: Swiss Typefaces.

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