Brand Identity, Graphic Language & e-commerce Design.
HECHO sells honest objects. You always know what these objects are made of, and how, where, and by whom.Everyday objects, but never ordinary. HECHO began its journey with tableware, but with its sights set on the entire home. With a selection of both its own products and products from selected artists and craftsmen, they are inaugurating their physical store.
With transparency as the starting point, Paseo designed a firm, yet warm identity, creating a system with geometric shapes to represent HECHO‘s range of products, and a typographical palette to combine human and structural elements.