—SF Music
Inhabiting Music, Thinking the Future
Inhabiting Music, Thinking the Future
Serious Fan Music is a leading music promoter in jazz and flamenco circuits, both in Spain and internationally, with over 45 years of experience. Their vision goes beyond concerts: they understand music as a tool for cultural impact and development.
We work closely with their communications, sponsorship, design and content team to design and deploy a cohesive digital ecosystem that encompasses both the parent company and its main projects: SFMusic, Villanos del Jazz, Villanos del Flamenco, Piñata Music and Sala Villanos in Madrid.
For SFMusic, the challenge was twofold: creating a new visual identity —with a redesigned logo and graphic language— and a web experience that conveyed its role as a reference point for promoters, institutions and artists. The new brand aims to reflect its solidity, track record and contemporary vision of the music business.
For Villanos del Jazz, Villanos del Flamenco, Sala Villanos and Piñata Music, the focus was on user experience: functional, intuitive websites strongly oriented towards making it easy to browse programming and purchase tickets, offering a pre-concert experience that already immerses the user in the world of the event.
Piñata Music didn’t just launch a new website: we also developed a new brand identity, with a solid logo to accompany a visual language rooted in the concept of discovery and surprise, coherent with the essence of the festival.
Villanos del Flamenco was born as the jondo soul of the prestigious Villanos del Jazz. For its identity and website, we drew inspiration from vintage posters of tablaos, bullfights, and concerts: typography with memory and an aesthetic that smells of tradition while looking to the present, just like the festival itself.
