—Musea
El arte como nunca antes lo habías escuchado
Musea is a platform offering high-quality audio guides for exhibitions and collections across Madrid’s leading museums. At Paseo, we supported the birth of this cultural project by designing a brand identity that is coherent, approachable, and aligned with its mission: to bring cultural heritage closer to everyone through accessible, contextualized, and emotionally resonant content.
We created an intuitive user experience, designed for quick and seamless access from any device. Alongside this, we developed a visual and verbal narrative that expresses the empathy, cultural depth, and sense of closeness Musea aims to convey.
The result is a strong, human-centered brand — one that connects with diverse audiences and supports Musea’s path as a leading voice in high-quality cultural audio guides.
Our work extended beyond visual design. We contributed to shaping the business model, offering a strategic design perspective to help turn an initial idea into a clear, functional, and highly listenable digital platform.
