—Human Level
A new era of search
Human Level supports companies in improving their online visibility and findability, combining sound judgment, methodology, and a people-centred approach. Their way of working is grounded in tailored strategies, rigorous analysis, and a close, collaborative relationship with their clients.
At Paseo, we sought to highlight the human dimension of the project, understanding the brand beyond the digital service represented by its former logo. We redrew the archer figure, bringing it closer to its prehistoric origins and emphasising craftsmanship and the idea of legacy. This perspective is reflected in a more human visual system, inspired by the colours of the Mediterranean coast.
