—Fundación Montemadrid La Casa Encendida
Pensar y que sea, hacer y que pase
Fundación Montemadrid is an independent, non-profit organization that drives social, educational, cultural, and environmental projects. While its most recognizable face is La Casa Encendida, its impact reaches much further—managing community centers, vocational training facilities, educational programs, and early childhood schools.
At Paseo, we developed a brand architecture that unifies the visual identity of all these centers, while also elevating Fundación Montemadrid’s presence as the institution that connects them all. For La Casa Encendida, we refreshed its graphic system and extended it across all touchpoints—strengthening its new positioning as a key player in Spain’s art and cultural landscape.
