—PANEM

Honestamente artesanal

Panem has been one of Madrid’s most beloved bakeries for years, awarded best bread (2019) and best roscón de Reyes (2022) in the city, and best croissant (2021) in Spain.

We designed and developed their first online store from scratch, built to reduce waiting times and to tell, beyond the counter, who they are and how they work. An experience as straightforward as walking through the door of their physical shop, with pre-order for pick-up in store or at the bakery, and a system connected to the point of sale so stock updates in real time. We also art directed the product photography across the entire site, and took on the narrative and digital strategy so that same honesty could be felt in how PANEM tells its story on social media.

—Related Projects

Wetaca

Soup-to-nuts brand update for one of the biggest food tech business in Spain